Solihull Home Extensions Architectural Visualisation: 3D Floor Plans & Virtual Reality
What if you were to walk through your new kitchen extension, feel the room, hear your footsteps on the floor, and see how morning light will fall on your breakfast table before a single brick has been laid? This is not imagination; it is the revolutionary experience of McTernan Design's state-of-the-art 3D architectural visualisation, a process you can trust for accuracy and detail.
Discover the Future of Your Home: Immerse Yourself in Stunning 3D Architectural Visualisation Before It’s Built
With our immersive visualisation technology, we can bring your architectural plans to life, and you can see your Solihull extension, Birmingham loft conversion or Warwickshire home renovation with remarkable clarity and precision. You won’t have to try to understand complex drawings, or even picture how spaces will feel. We help you make informed decisions about the home you’ll live in for years to come, reducing uncertainty and increasing excitement, while integrating technical excellence with our personalised, family practice approach.
Bringing Architectural Plans to Life Across the West Midlands
You are not alone if you have looked at architectural drawings and had no idea what the finished space would feel like. Traditional 2D plans, with their technical symbols, scale notations and overhead perspectives, can be very frustrating for homeowners in Solihull, Knowle and Dorridge when making decisions on their living space.
This gap between technical drawings and actual dimensions results in confusion, missed opportunities, and sometimes costly changes during construction when the real thing does not meet expectations.
Homeowners in the West Midlands making significant property investments, whether in charming Victorian terraces in Moseley, classic 1930s semi-detached homes in Solihull, or picturesque countryside estates in Warwickshire, greatly benefit from clarity during the design process. This spatial understanding is a concept that is easy to grasp and is, therefore, quite reassuring and reduces the likelihood of costly construction changes. You can start your design journey enthusiastically while confidently protecting your investment by creating a clear vision on the drawing board.
In conclusion, here is a better way to experience your future home...
The disadvantages of traditional 2D architectural plans are significant:
Spatial disconnect: We get very little from overhead house floor plan views and elevation drawings to help us understand how we experience spaces from a human perspective.
Scale misconceptions: It’s surprisingly tricky to interpret measurements from paper, like '3.4m × 4.2m;' into a true sense of their real world size! It’s too easy to underestimate or overestimate how those dimensions will look and feel in a physical space.
Material ambiguity: Flat renderings often fail to accurately represent the true qualities of materials, what they feel like, and how they handle light.
Relationship blindspots: Furthermore, it fails to accurately portray the relationships between spaces, their views, sightlines, furniture placement and flow.
Emotional experience gap: Most importantly, traditional plans don’t even attempt to capture that emotional experience of walking into and using your new space.
Visualisation Success Stories Across the West Midlands
Our innovative method of visualisation has helped over 100 homeowners in the West Midlands to make confident decisions on their architectural projects. Our compelling case studies explain how our immersive visualization process eliminates the unknown by providing clear insights for successful planning applications and better construction results. Why not let us help you make your vision a reality!
3D Home Design Tour Solihull | Contemporary Kitchen Extension Visualisation.
See this amazing contemporary kitchen extension in Solihull before construction starts.
Our 3D architectural visualisation takes a cramped, dark kitchen and transforms it into a light-filled family space that improves lifestyle and property value. The unhidden structural elements of the ceiling create interesting architecture, and the white finish – makes the area look brighter and more spacious. The lack of clutter and the absence of many accessories make the place look very modern without overpowering the traditional look of the property.
Open-Plan Transformation
Taking down internal walls makes it a smooth, open-plan layout that completely transforms how the family uses the space. The kitchen, dining and living areas are combined to create one connected space sequence that helps in family togetherness and individual activities. Instead of having one huge space with no distinction between areas, the design defines them through small changes in ceiling height, flooring and furniture placement. This broken-plan approach preserves the benefits of the open-plan format while distinguishing between the spaces that are required.
KEY DESIGN FEATURES:
- A shadow gap baton timber cladding gives the house a sophisticated, contemporary look.
- Seamless indoor-outdoor living is enhanced by full-width sliding bifold doors.
- The gable end has a triangular feature window that adds architectural interest and more light.
- The glazed roof section admits natural light deep into the house during the day.
- The carefully positioned kitchen island acts as both a functional workspace and a social hub.
PLANNING JOURNEY:
This project needed Householder Planning Permission from Solihull Metropolitan Borough Council. We were able to design a layout that would help us maximise living space while addressing the concerns regarding neighbour impact and contemporary materials in a traditional setting by our intimate knowledge of Solihull's planning policies. The application was approved in 10 weeks without modification; this saved the client from costly delays and redesigns.
VISUALISATION TECHNOLOGY:
This visualisation is created with our Building Information Modelling (BIM) technology, which uses photorealistic rendering to depict materials, lighting, and spatial relationships accurately. This approach helps clients see what their space will look like before construction starts, reducing the chances of costly changes and leading to full client satisfaction with the result.
Are you looking to future-proof your home with a space that improves your quality of life and the value of your property?
Schedule your free consultation today and see how McTernan Design’s local Solihull planning knowledge and state-of-the-art visualisation technology can help you. We guarantee to minimise disruption and deliver the highest return on your investment.
CONNECT WITH MCTERNAN DESIGN:
📱 Phone: 07955 572811
🌐 Website: www.mcternandesign.co.uk
📧 Email: mark@mcternandesign.co.uk
📍 Based in Solihull, serving Birmingham, Warwickshire and the West Midlands
Light, Space & Functionality: A Journey of Birmingham Home Extension Visualisations
Changing Family Living in Wythall
This architectural visualisation is comprehensive and shows the change of a detached property in Wythall, Birmingham. McTernan Design worked with a professional couple with two growing children who had a common but challenging brief: to create an additional family living space that would perform multiple functions and improve the connection to the garden. The existing property had a cramped kitchen, underutilised garage, and poorly connected living spaces, no longer meeting the family’s evolving needs. The dark, compartmentalised rooms made the client feel claustrophobic when they longed for a light-filled, connected living environment. This takes you through the full transformation process in our visualization journey to show how effective architectural intervention can radically improve the functionality and atmosphere of a traditional Birmingham home. The design results in a practical family space that is also an architectural delight.
The Distinctive Pentagon Window Feature
This architectural feature, the pentagon window that defines the gable end, is at the centre of this extension design. This architectural feature has many uses in addition to its aesthetically pleasing appearance. The angled geometry is designed to admit sunlight deep into the space at different times of the day, especially in the afternoon and evening. The window proportions were designed to meet the golden ratio to make the space look and feel balanced and comfortable, with a contemporary twist on traditional fenestration. This signature element produces an external and internal focal point and sets a one-of-a-kind identity for the extension, which is a typical rear extension. The form of the pentagon also helps to work around the planning constraints by having the right heights with neighbouring properties while simultaneously maximising the internal volume.
Vaulted Ceiling with Strategic Velux Windows
The extension’s vaulted ceiling creates a dramatic volume of far more than the relatively modest footprint might suggest. At its highest point, this architectural feature soars to 3.8 metres, which means that what might have been a run-of-the-mill flat ceilinged extension is now a space with real architectural presence and character. After a solar path analysis, strategically located Velux windows were designed to be carefully positioned into the vaulted ceiling. These openings have been placed to follow the path of the sun during the day, and the lighting effect on the interior surfaces of the house is amazing. This sustainable approach to daylighting reduces the need for artificial lighting and produces a positive environment. The structural elements of the ceiling are left unclad to generate architectural interest, and the entire space is finished in white to make the space look bigger and lighter. The lack of clutter and complexity of the forms give the space a modern flair that does not clash with the traditional architecture of the property.
Transform Your Vision Into Virtual Reality
At McTernan Design, we continue from technical plans to lived experience through our fully immersive 3D architectural visualisation. Using our advanced Building Information Modelling (BIM) technology, a digital method of creating detailed 3D models of a building with all of its information incorporated into the model, similar to creating a digital replica of your home, we turn your ideas and requirements into virtual spaces that you can not only visualise but also experience and refine before construction begins.
This disconnect between technical drawings and lived experience leads to anxiety, decision paralysis, and sometimes costly changes during construction when reality doesn't match expectations.
For West Midlands homeowners undertaking significant investments in their properties—whether Victorian terraces in Moseley, 1930s semi-detached homes in Solihull, or countryside properties in Warwickshire—this clarity provides invaluable reassurance and prevents costly mid-construction changes.
Fortunately, there's a better way to experience your future home...
Our visualisation technology includes:
Photorealistic realistic depictions of materials, textures, and finishes look the same as you would expect in real life.
Correct scale spatial experiences to know what room proportions and dimensions are really like.
Interactive elements that allow you to demonstrate different design solutions to your clients during consultations in real-time.
Interactive elements allow you to test different design options in real time during consultations
Technical analyses of your specific West Midlands area to meet your planning requirements, and to optimise your environmental performance.
It’s not just a pretty picture; it’s a deep understanding of how your future living environment will look and feel so that you can decide with absolute confidence.
“The moment I put on the VR headset and stood' in my my new kitchen extension, I finally understood. I could actually see how the island unit would fit with the dining area, how light would flow through the space, and why the ceiling height Mark had recommended made such a difference. I think I learned more about what I wanted and didn’t want from that experience”. —Sarah T., Knowle, Solihull
The McTernan Difference: The In-Home Immersive Design Presentations
What makes McTernan Design different from other architectural services in the West Midlands is our commitment to bringing the design experience to you, directly to your home. While many practices email technical drawings and make clients figure out complex plans independently, we do things very differently, which is core to our personal service-focused father and son partnership approach.
This approach eliminates the need for you to interpret technical documents or imagine spatial relationships. Instead, you simply experience your future home directly, moving through it naturally and developing an intuitive understanding of how it will work for your daily life in the West Midlands.
Our unique approach brings visualisation technology directly to your living room, and includes everything you need to change the way you look at your project:
Large screen presentations using your own television, so that you can comfortably view everything with the entire family in a familiar environment.
Oculus Quest VR headsets that let you step into your future space and walk around in it at a completely realistic scale.
Navigation is easy; you can walk through your proposed home addition from any viewpoint and on your own time.
A family-friendly experience where all the decision-makers can sit down and view the same spaces and debate the options together.
No technical knowledge is needed – we take care of all the equipment and their use so everyone can use it comfortably.
This way does not involve the stress that is normally associated with major home improvement decisions. You no longer have to guess how your extension or loft conversion will feel; you can do it in virtual reality before you start building. Family members can attend these sessions together so that everyone has a chance to be part of the design process and contribute to decisions that will impact everyday life for years to come.
What to Expect: When Getting Ready for Your First Architectural Visualisation Session.
To help you get the most from your first visualisation experience, here is what to expect and what to do to prepare for it:
Before the Session:
Think about how you use your current space and what activities you want to accommodate in the new area
Gather any inspirational images of spaces, materials, or styles you're drawn to
Make notes of any specific questions or concerns you have about the design
Consider which family members should participate in the session (we encourage everyone to be involved)
Clear a small area (approximately 2m × 2m) where you can comfortably stand and move during the VR experience
Allow approximately 2 hours for the full presentation and discussion
During the Session:
We will start with a short introduction to the technology and what you will experience.
We will bring our equipment, linking your TV and the VR headsets.
First, we will display the design on your TV and discuss the main concepts and the reasoning behind some of the decisions.
Each family member will be able to virtually walk through the space in the VR glasses. When one person has the VR headset on, the others can see what they see on the TV.
While one person uses the VR headset, others can watch their perspective on the TV.
You will be navigating through the virtual space with our help, and we will be showing you what to look for.
You are more than welcome to ask questions, and comment or ask for changes as you move around the design.
We will be documenting your input in order to incorporate it into the next iteration of the design.
After the Session:
We will give you access to the screenshots and videos of your virtual experience.
We will include your feedback in the next design iteration.
You will get a follow-up email with the key discussion points and next steps.
This is a structured approach that makes your visualisation session not only enjoyable and productive but also a way to gather vital feedback and showcase your future space.
Real-Time Design Adjustments with Virtual Reality Architecture
Among the many advantages of our virtual reality architecture approach is the capability to make design changes during your consultation and see the results right away. It is because this approach makes the decision-making process an interactive and thus a spatial experience rather than an abstract consideration.
In your design meeting, we can:
Change room sizes and find out how small change, like shifting a kitchen wall by 400mm, can alter the overall mood of the space.
Try out various window configurations to increase the light intake efficiently based on the site’s orientation.
See how the materials appear in real-life, and switch between oak flooring and limestone tiles with a simple click.
Check out the furniture arrangements to make sure that it is suitable for your family’s needs.
Check out various lighting designs and their effects on the atmosphere, from pendants to recessed spots.
This real-time adjustment capability eliminates the frustrating back-and-forth of traditional design processes, where each iteration might require weeks of waiting. Instead, you can explore multiple options in a single session, and narrow down to those that are perfect for your vision and needs for your Birmingham or Solihull home.
Our Architectural Visualisation Technologies
McTernan Design has invested in state of the art visualisation technologies that are able to change the way that architecture is designed. We have a full suite of tools that allow us to design basic 3D models all the way up to fully immersive virtual reality environments depending on your project needs and complexity.
These are very powerful visualization tools, and not only that they are powerful, but they are also used at every stage of our design process, from the concept stage all the way to construction. Each visualisation approach is used differently at various stages of your architectural journey.
3D Planning Visualisations
Our 3D planning visualisations significantly improve traditional architectural drawings as they give a three-dimensional view of the design, making it easier to understand. These models, which are the digital 3D sketches of your proposed design, are used in several important ways throughout the design and approval process.
3D planning visualisations are a very useful tool for homeowners in that they make it much easier to understand spatial relationships and design proposals. You no longer have to try and work out what drawings mean; you can look at your project from different angles and see how additions fit in with existing structures and how the internal spaces work. This clarity minimizes the chances of misunderstandings that can result in disappointing finished products or costly changes mid-construction.
To planning authorities in Solihull, Birmingham, and Warwickshire, these visualisations are a valuable part of the application that cannot be shown in flat drawings. The ability to view how proposals affect neighbouring properties and streetscapes and how well they fit in with existing architectural contexts is therefore heightened. This approach comes in handy when applying for planning permissions in conservation areas such as Knowle, Meriden, Hampton in Arden, Bournville and Moseley (B13), where contextual sensitivity is crucial.
3D visualisations can be used to put neighbours’ minds at ease as to what the impact will be, thus dealing with potential concerns that often arise from traditional plans being misunderstood. This positive approach has enabled many of our clients to gain planning permissions without a single objection, which has saved them time and stress.
Virtual Reality Walkthrough Experiences
Our virtual reality walkthrough experiences are the ultimate form of architectural visualization, offering a step-by-step tour of your future home that is impossible to achieve in any other way. In your home, using VR headsets, which are devices that show different images to each eye, making it feel like you are in three dimensions, wearing them like goggles; you can actually walk through unbuilt spaces as if in real life, and at the actual size.
This game-changing approach makes concepts that are otherwise abstract to understand tangible. You won’t have to guess at ceiling heights; you’ll know without having to think about it, because you won’t be looking at drawings. You’ll get a feeling of the size of rooms, not a guess from square metres. You’ll understand how light falls into rooms, how you see out, and how areas are linked in a way that is impossible to show on a two-dimensional plan.
Some clients have said that when they get to experience their future home in VR for the first time, they feel it in the way that they do when they say ‘wow’ – a move from the intellectual to the heartfelt, where you are feeling for places that have not even been built yet.
VR is particularly useful in larger projects, for example, a two-storey extension, a loft conversion, or a complete interior regeneration. Knowing how new spaces affect the existing areas is vital to the success of such complicated changes in these cases. We can let you move from current rooms into new additions via our VR experiences and see how the functions and paths are maintained for a logical and effective design.
This is where technology comes in; by using virtual reality, we can provide you with a realistic preview of what your home will look like before even a single brick is laid. Investing in custom-made models ensures that every detail, from the shape of the rooms to the materials used, is accurately represented in the simulation. This allows you to view your future home in its rawest form—helping you make informed decisions about what needs to be changed before construction begins. After all, it’s always better to identify potential problems or areas for improvement before irreversible steps are taken. So if you’re looking to gain a true understanding of your new home before making a single payment, our virtual tours powered by custom-modeling are the perfect solution for you.
Photorealistic CAD Models
Our photorealistic CAD models take the visualization to the next level by adding detailed representations of materials, accurate lighting, and environmental context. These sophisticated models, like virtual photographs of spaces that do not yet exist, produce highly realistic images of the proposed design that match what is finally built.
We can use advanced rendering software (specialised computer programs that calculate how light interacts with materials to create realistic images) to show exactly how the different materials, textures and finishes will look in your finished project. This capability is invaluable when deciding about external cladding, window treatments, kitchen finishes, or flooring options. Instead of imagining how material samples would look when applied to entire surfaces, you can see realistic representations before making your final selections.
Our photorealistic models also mimic natural and artificial lighting at different times of day and throughout the year. This powerful feature enables you to understand how daylight is admitted into the spaces, where shadows will fall, and how artificial lighting can enhance the mood at night. This capability is designed to produce optimal design decisions for projects with critical light quality—such as north-facing extensions in Solihull (B91) or loft conversions with roof lights in Birmingham’s Edgbaston (B15).
Environmental context integration positions your project in its surroundings to demonstrate how new elements fit in with existing buildings, gardens, and landscapes. This approach guarantees fitting design responses that respond to aesthetic desires and planning constraints in sensitive situations, such as properties in the Warwickshire countryside or historic areas of Birmingham.
"The photorealistic renderings McTernan produced helped us finalise our material choices with complete confidence. Being able to see exactly how different brick options would look alongside our existing house in various lighting conditions made the decision straightforward." — David and Emma K., Edgbaston
Before & After Architecture Visualisations
Our before and after transformation visualisations give a clear comparison of the impact of the proposed architectural changes on the building. These side-by-side representations, which work like the architectural ‘before and after’ pictures of spaces that have not yet been built, show the current building shapes and design proposals from the same angles, thus giving a clear understanding of how the spaces would change.
It’s quite enjoyable to get to see your property’s ‘before’ and ‘after’ like that, a picture-locked story of transformation that helps you understand how much your quality of life is about to change. This narrative approach makes people invest emotionally in the changes and justify the costs of the project by showing the added value.
This approach is particularly useful when dealing with significant changes in already existing buildings. In extension projects, it shows how the additional floor area results in a greater living space. In reconfiguration projects, it demonstrates how removing walls creates the open-plan layout with better light and flow. It reveals how façade changes enhance the architectural identity and the street presence in the case of external alterations.
From a planning point of view, these comparisons assist authorities in understanding the kind of changes that are being proposed and the extent of changes. In sensitive contexts such as conservation areas in Solihull’s historic villages or Birmingham’s established suburbs, the before and after visualizations show how new elements enhance and complement the existing architectural features. We may go further and compare these comparisons with the help of interactive slider interfaces on our digital presentations, which allows you to transition between the existing and proposed views. This approach is compelling in involving all stakeholders, including family members and planning officers, in the vision of the thoughtful transformation you want to bring to your property.
Our Visualisation Process: From Concept to Virtual Experience
Our 3D visualisation is perfectly combined with our full architectural service for an optimal result and coherence throughout your project process. Our approach is different from some companies that offer visualisation services only and may have no connection with real planning and construction realities. That is why everything you see virtually can be built according to West Midlands building regulations with the help of our company.
The development of your immersive visualisation is done in a step-by-step process:
Initial consultation and site survey: We start by taking very accurate measurements and making a record of the current layout of the area to be developed, thereby providing a clear reference of where your visualisation is to start from.
Design concept development: Design concept development: In close partnership with you, we generate preliminary design ideas that respond to your spatial, functional, and aesthetic needs.
Basic 3D modelling: We establish the primary solid shapes of your project and the relationships between them in the physical space.
Material and finish application: Use photo-realistic rendering technology to apply your preferred materials, colours and finishes.
Lighting simulation: Both the natural and artificial lighting schemes are incorporated into the model to demonstrate how your space would look like at different times of the day.
Technical refinement: This stage integrates planning considerations, structural elements, and building regulations into the model.
VR experience preparation: The model is optimised for immersive exploration in virtual reality, and this is the comprehensive model.
In-home presentation: We deliver the final visualisation to you in your own home, to present it to you in an immersive way and to get your feedback on it.
This process runs parallel to the project, and is done with the involvement of the owner, whose input is incorporated into the final product to make it as personal as possible.
This is because the detailed plan will show you the actual spaces that you are going to be experiencing.
“When our extension was done, it felt like walking into a déjà vu moment with what we had already experienced so closely through the visualisation.”
By Richard H. Solihull
Explore Your Solihull Home in 3D Before It’s Built Using 3D House Models and VR Design.
Design Journey: From Lack of Space to a Perfect Family-Focused Solution
This immersive architectural visualization shows how a standard three-bedroom modern family home in Solihull can be transformed with a well thought out two-storey side extension. See how McTernan Design adds the extra space a growing family needs, with the extra large open plan kitchen dining area on the ground floor, the much needed fourth bedroom on the first floor, and the creative loft storage that utilises every nook and cranny of your home. Watch as photorealistic rendering brings these practical spaces to life with multiple design options before construction begins.
Property Details
The problems were typical of those encountered by growing families in the West Midlands and this contemporary three-bedroom home in Solihull. The existing property was two-storey and offered approximately 110 square metres of living space with a small kitchen which was separate from the dining area, three gradually decreasing in size bedrooms and limited storage for a growing family’s belongings. The homeowners required more space to fit their changing family requirements without the inconvenience and cost of having to move to a larger property.
Extension Specifications
The two-storey side extension visualized two valuable living space:
Ground floor: Improved open-plan kitchen-dining area for better family interaction
First floor: Fourth bedroom, which is quite useful for the children to have their own space as they grow
Loft: Improved storage solutions with improved access from the landing.
A design approach that is contemporary and consistent with the existing modern property.
Full Building Information Modelling (BIM) implementation to provide a clear picture of the structure, materials and lighting.
Planning compliant design that meets all of the requirements of Solihull Council for residential extensions.
Technical Visualization Approach
Visualisation is done at the technical level by using the following approaches:
Photorealistic rendering with materials and textures that look real
Daylight analysis shows how light will be admitted at different times of the day.
Visualisation of furniture and storage solution that depicts the actual usage.
To ensure you make an informed decision, you will be presented with several Design Options.
Neighbourhood context integration into the planning specific visualizations.
The ability to create a virtual reality walkthrough for an immersive spatial experience.
Design Journey: From Lack of Space to a Perfect Family-Focused Solution
When our clients came to McTernan Design, they had a typical problem for growing Solihull families – their previous three-bedroom home was no longer sufficient for their needs. As children get older and need more personal space, and as families need more space to be together, they were faced with the unenviable option of having to move from an area they loved or try to make their current home work better for them with the help of a well thought out house extension.
The side extension was a natural option, but the family wanted to know how the new spaces would be linked with the existing rooms, if the extension would look unsymmetrical, and if the huge cost would actually make a big difference to their day-to-day living. They required assurance that the extension would solve their problems: Lack of family entertaining space, lack of bedrooms, and poor storage.
At the initial meetings, we brought our laptop to the clients’ TV, so that they could see design concepts at full scale in their living room. This immediate visualisation helped establish key priorities: To create a more integrated family living environment through an open plan kitchen-diner, to create a decent sized fourth bedroom and to incorporate smart storage solutions into the design.
Transforming Agricultural Heritage: Barn Conversion in Bromsgrove Through 3D Visualisation
Experience the incredible transformation of a 1990s metal portal frame barn into a contemporary family home by McTernan Design’s full 3D visualisation. This Bromsgrove Green Belt project demonstrates how, with the help of new materials and digital tools, it is possible to design and build a modern house that will suit the green belt regulations and, at the same time, will be in harmony with its surroundings.
From Agricultural Structure to Family Home: The Design Journey
Bromsgrove’s Planning Landscape: An Analysis
Transforming this metal barn in Bromsgrove’s Green Belt was only possible through Class Q permitted development rights. Instead of viewing these as limitations, McTernan Design embraced them as creative catalysts to develop a design strategy that modernises and authenticates the building, resulting in a contemporary home that will meet Bromsgrove’s strict planning standards.
Visualisation Led Material Selection
We use state of the art architectural visualization to enable our iterative material selection process, so that you can see what options are available before you decide. The breakthrough was with Millboard cladding solutions that provide the look of real timber with no need for maintenance:
Bromsgrove's rural location perfectly matches the natural grain patterns of millboard vertical board and batten composite cladding.
The tongue and groove profile of a sophisticated design provides hidden fixings and good structural detail.
Burnt Cedar Shadow Line+ cladding above windows gives a striking visual contrast.
The reclaimed brickwork plinth adds real character.
This approach allowed for material decisions to be made with confidence based on the virtual experiences of how these elements looked in the light of the Bromsgrove site.
Technical Innovation Through Virtual Reality
The Use of Visuals in Planning: The Case of Class Q Planning Permission
Obtaining Class Q planning permission in Bromsgrove’s Green Belt needed policy knowledge and good visualization. Our visualisation approach included:
Immersive presentations for pre-application consultations
Material selection renderings that show compliance with planning conditions
Fully equipped design documentation with photorealistic transformations
Daylight studies and contextual visualisations of how the design improves the rural environment.
Digital Experimentation to Refine Architectural Features
The use of 3D visualisation was done several times to test some important architectural elements:
The angular pentagon windows let in a lot of natural light—designing them with daylight analysis
Digital testing of heritage materials such as reclaimed brickwork plinth
Integrated standing seam insulated roof with roof lights installed according to solar path analysis
The virtual walkthroughs of the open-plan ground floor.
The Journey of The Visualisation: From Concept to Approval
Our process took clients through every transformation stage:
The Digital Documentation of the existing barn defined the design parameters.
Planning Parameter Testing was done to determine the Class Q boundaries that apply to Bromsgrove.
Materials were chosen based on comparative visualizations in naturally lit environments.
The Façade Studies provided details of the textures and junctions that meet the planning conditions.
The Daylight Analysis presented how natural light moves throughout the year.
VR Walkthroughs enabled clients to move around in their future home and get a feel of it.
This journey has made an uncertain process to become an engaging and confidence building process for clients and planning authorities.
Initial Concept Visualisation
The beginning of your design journey is going to benefit enormously from the early visualisation, which translates abstract ideas into tangible proposals. During initial concept development, we produce preliminary 3D models that assist in determining fundamental aspects of your project, such as spatial arrangement, massing, orientation and relationship to existing structures.
This is a big advantage of visualisation compared to traditional design approaches at this early stage. It is possible to use three-dimensional representations to understand basic volumetric relationships, to compare different conceptual approaches and to give feedback on an understandable basis rather than on your interpretation of technical drawings.
Early visualization of extension projects across the West Midlands is useful to show how new elements are connected to existing structures. Loft conversions in Birmingham, in a variety of housing types, show how dormers, roof lights, or other interventions will change unused spaces. The rural areas of Warwickshire, where historic structures can often be restored to house contemporary living, are illustrated by barn conversions.
These initial visualisations are deliberately schematic – they show the spatial arrangements rather than the detailed finishes, and so can be explored rapidly for alternatives without becoming fixated on specifics too early. This approach fosters creative problem solving and thoroughly examines fundamental spatial decisions before moving to detailed design development.
Design Development Through Visual Exploration
As your project progresses from concept to design, our visualisation technology provides an in-depth analysis of the design elements. At this crucial stage, three-dimensional representations are gradually refined to enable you to assess and refine many aspects of the design, which is emerging. The visual exploration is especially useful in considering possible alternatives in key design decisions.
You no longer have to try and picture different window configurations, different roof forms, different internal layouts or different material combinations; you can see these options rendered accurately and compare them. This capability turns what had been subjective discussions into objective assessments based on real, clear, visual evidence.
We have found that our in-home presentation process significantly improves this process. We can present several design options in one presentation using your television as a large display and explain the advantages of each approach while you can see the consequences. Everyone including family members with different interests can contribute to these discussions equally and visualization becomes the common language that ties in different viewpoints.
“I found the design development sessions with McTernan Design to be eye opening. It was very helpful to be able to see different window arrangements and roof options on our TV side by side, made decisions so much easier. Being able to make changes during the meeting and see the results immediately was incredibly valuable.” — Richard and Joanne P., Stratford-upon-Avon
Planning Success Through Compelling Visualisations
Getting planning permission is a key milestone in your architectural journey, and our visualisation capabilities enhance success rates significantly across the different planning authorities in the West Midlands. We assist planning officers and committee members to understand projects and their contextual sensitivity fully by creating compelling, accurate representations of proposed designs.
The relief and excitement of planning approval are key emotional milestones in your architectural journey, making abstract hopes become concrete possibilities. This has been a crucial part of our comprehensive visualisation approach to reduce anxiety and build confidence in the quality and appropriateness of submissions.
For projects in historic Warwickshire settlements, our visualisations illustrate:
Harmony with established architectural character as required by the Warwickshire Design Guide
Integration with protected rural landscapes under Stratford-on-Avon's Core Strategy
Compliance with village design statements for locations like Henley-in-Arden
Appropriate treatment of historic structures under conservation policies
For applications for Solihull Metropolitan Borough Council, our visualisations meet particular policy needs:-
To prove conformity to the Solihull Local Plan design standards.
Impact on the "Mature Suburbs", e.g. Dorridge and Knowle, is shown.
Neighbouring properties' scale and massing are shown as appropriate.
How proposals preserve the "distinctive character" needed in conservation areas is demonstrated.
For Birmingham City Council submissions, our visualisations specifically address:
Compatibility with the Birmingham Design Guide principles
Accurate representation of materiality to satisfy the "high-quality materials" requirement
Clear visual evidence of appropriate density and scale for different
Character Areas Contextual integration with adjacent properties where necessary, as per BDP policy PG3
We have seen success with this method in our practice as well. This approach has helped us secure approvals for numerous challenging projects, including two-storey extensions in conservation areas, contemporary additions to listed buildings and substantial barn conversions in protected rural landscapes for our track record in Solihull, Birmingham and Warwickshire.
From Virtual to Reality: Construction Visualization
The transition from approved design to physical construction is a critical juncture where visualization still provides significant value. At this stage, our very detailed 3D models become full fledged technical information that would ensure that design intent is implemented accurately.
Our construction visualization approach uses the same 3D models that you used to make your design decisions and get planning approval, but now with construction details added to them. This continuity removes the disconnect that can happen when designs are translated from concept to construction documentation, so that the built reality matches exactly what you experienced virtually.
Our visualisation outputs are for builders and contractors across the West Midlands to have a clearer understanding than traditional drawings could. They show complex junctions, challenging details and three-dimensional relationships, which are less likely to lead to on-site queries and execution errors. It is particularly valuable for the region's historic properties where the integration of the existing and new elements is exceedingly precise.
Construction visualization for homeowners is to keep a link with the design during the building process. You can reference visualizations to understand how completed elements will relate to works in progress as spaces physically take shape, helping you remain confident in the emerging reality.
Builder Resources for Construction Visualization
To get the most out of our visualisation service during construction, we provide builders with specific resources that improve communication and implementation:
Digital Construction Package: Comprehensive access to 3D model optimized for tablet viewing on site
Critical Junction Details: Exploded 3D views of step-by-step details of complex connection points with precise measurements
Virtual Walk-Sequence: Step-by-step visual progression of the construction sequence in the form of videos
Material Specification Guide: A visual reference of what 3D model elements get linked to exact product specifications.
Visual Query System: Cloud based platform where builders can highlight areas that need clarification directly on the 3D model.
Dimensional Verification Tool: An AR application of comparing the on site built elements with the virtual model.
These tools help prevent construction mistakes, reduce delays caused by misunderstanding, and guarantee that the finished structure is what you expected and what the design called for.
Explore Your Solihull Home in 3D Before It’s Built Using 3D House Models and VR Design.
Changing from Disconnected Rooms to Seamless Family Living: A Visualization Journey
When the homeowners went to McTernan Design with the problems of their Kenilworth home, the problems were common for many West Midlands residents: ill-designed living areas that did not meet the needs of a modern family, a not-so professional home office, and a lack of knowledge about the planning process. Our architectural visualization service began with their initial concept and culminated in a virtual reality that could help in making decisions and even get planning approval from Warwickshire Council.
This detailed visualisation showcases a sophisticated wrap-around kitchen extension featuring dramatic vaulted ceilings with roof lights, seamless indoor-outdoor connection through full-width bifold doors, and a carefully integrated home office space. By experiencing their extension virtually before construction, the clients gained confidence in their significant investment's aesthetic and practical aspects.
The visualization shows how the extension’s inside looks like and how the former separated kitchen, dining and living areas are combined to form one cohesive open-plan space that improves family togetherness and yet distinguishes between the various uses. The kitchen workspace is designed to have sky-pocked lights placed in such a way that it captures the natural light during the day and, in turn, minimises the use of artificial lighting and creates interesting shadow patterns on the engineered oak floor.
Key Design Features
Strategic Roof Lights and Vaulted Ceiling
The extension has a dramatically vaulted ceiling, which produces a great amount of height and spatial quality that is not easy to get in typical single-storey extensions. This approach goes beyond the addition of floor space to change the way one feels in the room through the use of height and controlled natural light.
The placement of the roof lights was done based on solar analysis done through our visualization technology to get winter solar gain without overheating in the summer. This technical application of natural lighting not only enhances the energy efficiency but also the well-being that comes with light exposure during the day.
Integration of a Dedicated Home Office
To the contemporary needs of the work from home lifestyle, the visualization shows how the extension has a separate area for working with enough connection and at the same time, distancing. The home office benefits from direct natural light due to the large feature rear window, acoustic partition to avoid direct noise from family use, and built in storage for storing work related items when not in use.
This idea easily addresses the increasing need for professional home working spaces without compromising on the living space or demanding more structural alterations.
Making Architectural Visualization Accessible for Everyone
At McTernan Design, we believe that architectural visualisation should be accessible to everyone, regardless of the level of technical comfort, physical ability or sensory impairment. We have designed our service to meet the needs of all clients to be able to engage fully with their future spaces.
For clients with mobility considerations:
Our in-home service is a way to not have to go to our office
Some VR experiences are designed for sitting down when you can’t stand for long
If you have limited dexterity, there are other control methods available
Virtual tours can be made ahead of time for clients who would rather look at designs on their own time
For clients with visual differences:
High-contrast visualisation modes help to enhance spatial definition for the visually impaired.
Audio descriptions of spaces can help fill in the gaps of what you can see with your visual information.
If it is beneficial, tactile models of key project elements can also be offered.
Lighting simulations are done to check how the designs perform under different lighting conditions to make sure that spaces are suitable for people with light sensitivity.
For clients with hearing differences:
Visual information is given first place in presentations
A written summary follows each of the explanations.
Our visualization environment has low background noise and echo.
Presentation materials are available for review prior to the presentation.
For clients who process information differently:
Multiple presentation formats (visual, written, interactive) to suit different learning styles
Simplified visualisation views that reduce sensory overload when needed
Extended sessions are available for those who benefit from additional processing time
Step-by-step guides to help navigate the visualization experience.
Comprehensive Visualisation Package
Our Comprehensive Visualisation Package is our most typical offer, which offers a complete three-dimensional exploration of a typical residential extension, loft conversion and substantial internal changes. This mid-tier option is a balance between detailed visualisation and optimal resource utilization, thereby providing value to most residential projects for detailed modelling.
The Comprehensive Package includes:
3D modelling done to detail with material representation and texturing.
Several internal and external view shots usually 6-8 perspectives.
Very precise fitting in with other structures and environment around it.
Improved simulation of lighting conditions for various times of the day.
In-home presentation with large-screen interaction and group discussion.
Two design iteration cycles with increasingly more detailed visualizations.
Neighbour’s perspectives of the planning visualisations from various angles.
Simple virtual walkthrough of the premises in a sequence of paths.
Files ready to be shared with family and traders.
Having this package gives the comfort of seeing your project with photorealistic detail from different angles. The large screen provides a clear representation of your future spaces in your current home, helping you make decisions with more confidence without the full VR investment.
You will get a far better idea of how your finished project is going to look and feel. Return on Investment: Our data indicates that clients who spend £1,000-£2,000 on the Comprehensive Package are likely to get a 4x return from preventing design errors during construction, more accurate costing, and shorter construction time.
Ultimate Visualisation Experience
Our Ultimate Visualisation Experience is the highest level of architectural visualisation services that we offer, and it produces very detailed and realistic simulations, especially for complicated or expensive projects. This premium package guarantees that everything about your design is well analysed and understood before construction starts.
This service is ideal for large two-storey extensions, full home renovations, barn conversions or new build homes and includes;
Realistic 3D photogrammetry with material recognition and environmental mapping
Inclusive viewpoint collection from all the important internal and external angles.
Context modelling which shows how the building integrates with its surroundings.
Advanced lighting studies show how the environment looks at different times of the day and in different seasons.
Virtual reality walkthroughs using Oculus Quest headsets in your own home.
Comprehensive edits on the design until you are fully satisfied with the output.
Ability to choose materials and finishes within the virtual world.
Technical evaluations for planning purposes, such as shadow reports and sight line analyses.
3D YouTube videos that are narrated and depict the internal and external views of the concept and the proposals. The entire digital package includes all the files in order to use them in VR applications.
This package removes all uncertainty; you are able to view your future home on a human scale before any construction has started. Being able to make real time changes and compare options within the VR environment results in better decisions and more confidence throughout the project journey.
Return on Investment: For larger and more complex projects, the £2,000–£3,500 investment in our Ultimate Package has shown an ROI of 5–7x the initial cost through direct construction efficiency gains, elimination of design revisions, and reduced decision times.
Virtual Reality vs. Traditional Architectural Drawings: Understanding the Differences
Understanding the distinct advantages of different visualisation approaches can help you determine the which solution is fit for your project. This comparison shows how immersive visualisation is a complement and enhancement to traditional architectural representation for West Midlands homeowners.
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Traditional Drawings | Drawings 3D Visualisation | Virtual Reality | |
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| Spatial Understanding | Abstract, requires interpretation | Improved perspective but still viewed from the outside | Complete immersion at human scale | |
| Scale Perception | Numerical measurements only | Better proportional understanding | True-to-life scale experience | |
| Material Comprehension | Notations and samples only | Photorealistic representation | Interactive material experience | |
| Light & Shadow | Limited indication | Static representation | Dynamic experience including time changes | |
| Decision Confidence | Often requires professional interpretation | Significantly improved understanding | Highest confidence through direct experience | |
| Planning Support | Standard requirement | Enhanced communication of proposal | Most compelling demonstration of impact | |
| Technical Accuracy | High precision in measurements | Maintains precision with improved clarity | Combines precision with experiential understanding |
Traditional architectural drawings are still very much useful in technical communication and construction purposes. However, adding more immersive visualisation would be great to have a full grasp of the project's technical and experiential aspects.
Some of the misconceptions about architectural visualisation include accuracy and if the final product will look as good as the virtual experience. This is because our approach is integrated; therefore, all the visualizations are done based on the technical data, thus the virtual experience of the reality to be constructed is quite accurate.
The Real Value of Architecture Visualisation: Beyond Pretty Pictures
1. Construction Cost Savings
Besides the fact that our architectural visualizations are beautiful, the value is not in the art. The value of our visualization approach is that it delivers real, quantifiable value at every stage of your project:
Construction Cost Savings: Based on data from over 250 completed projects across the West Midlands, our visualization service reduces construction costs by:
Reduction in change orders: 78% less design changes during construction than projects without visualization
Material optimisation: 8-14% reduction in material costs through virtual testing and selection.
Labour efficiency: 11% decrease in construction labour hours because builders better understand the project. Error prevention:
Detecting design conflicts early costs, on average, £5,200 per project in remedial work.
For an average extension project with a £120,000 construction budget, these efficiencies result in £9,600-14,400 in direct cost savings, several times the cost of visualization services.
While the visual quality of our architectural visualizations is impressive, the true value goes far beyond aesthetics. Our visualization approach delivers tangible, measurable benefits throughout your project journey:
2. Time Savings
Visualization speeds up both design and construction processes:
Faster design decisions: 62% reduction in design iteration.
Quicker planning approval: 40% faster application processing when visualization is included.
Streamlined construction: Reduced construction time by 3-5 weeks for typical projects.
Efficient material selection: 74% less time selecting and sourcing finishes.
These time savings are beneficial for these busy families in Birmingham, Solihull and Warwickshire, as they reduce project disruption and increase the timeline from the initial concept to the finished home.
3. Stress Reduction and Confidence
The most valuable, perhaps, is the peace of mind that our visualization approach provides:
Decision confidence: 96% of clients are very confident with design decisions after visualization.
Reduced anxiety: 83% reduction in stress level during construction phase.
Alignment between partners: 91% improvement in concurrence between couples/families in design choices.
Expectation management: 94% of clients stated that the finished project was better than or equal to their expected outcome.
Some of the benefits of our visualization service are not easy to quantify in financial terms, but this emotional value is often the most valued.
"The visualization process completely transformed our renovation experience. Instead of arguing about different interpretations of the plans, my husband and I could actually see and agree on what we wanted. The stress reduction alone was worth the investment." — Catherine W., Edgbaston
Frequently Asked Questions About 3D Architectural Visualisation
During our practice of offering architectural visualisation services in the West Midlands, we have met many homeowners who are planning to use this approach. The following questions are the most frequent ones that we have encountered, and each of them has a clear answer regarding our method, tools, and benefits.
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Our 3D visualisations are quite accurate with respect to the actual built buildings. We model all the elements at the actual scale, using precise measurements; make sure that all the materials look as real as they would in real life, and simulate the correct lighting conditions of a given time of day. Construction-stage visualisations are based on specific specifications of fixtures, finishes and architectural details. Our portfolio of completed projects clearly shows the similarity between our visualizations and the real built environment.
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The time frame of the visualization depends on the level of complexity of the project and the choice of the visualization package. Initial concept visualisations are available within 1-2 weeks of your first consultation and site survey. Detailed development visualisations can take 2-3 weeks to finish; however, photorealistic renderings and virtual reality experiences for complex projects can take 3-4 weeks to develop completely. We agree on the time during the initial conversation and match the visualisation development with your decision-making process.
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Oh definitely! Our parametric modelling approach (a design method where elements automatically adjust when related elements change) makes it very easy to make changes if you need to. Some examples of changes you might want to make and that can easily be done during our interactive design meetings include: changes in window positions, material selection, or internal layouts, and you will be able to see the impact right away. For substantial changes, it will need more development time but this is already built on the base model. Each visualisation package comes with a certain number of revision cycles specified and if you need more, they are available.
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Yes. Our advanced rendering software has an extensive material library that accurately represents typical building materials, fixtures, and finishes of common building types. We can incorporate manufacturer data or do custom material creation for specific products or bespoke elements. The photorealistic rendering capability mimics accurately material properties such as reflection, texture and the way it responds to different lighting conditions, so that you can see a faithful representation of the finishes you selected.
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Visualisations enhance the Solihull, Birmingham and Warwickshire planning applications by illustrating the design ideas and environmental setting of the design. It helps in a better understanding of the spatial relationships, massing, materials and the neighbourhood impact better than traditional drawings. In cases of sensitive locations such as conservation areas at Knowle, Bournville or Stratford our visualisations reflect heritage considerations and design sensitivity. A large number of clients have indicated that using high quality visualisations has sped up the approval process and lowered the number of objections by addressing potential problems ahead of time. Item description
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McTernan Design brings all the necessary technology to your home during our interactive design meetings, and you don’t need to make any equipment purchase. We offer Oculus Quest 2 VR headsets with 1832 x 1920 pixels per eye resolution and 90° field of view, which enable wireless navigation of your virtual spaces. With our system, your home television is used for group viewing, and people take turns with the immersive VR experience. The only requirement is a safe and comfortable space for users to stand and turn during the virtual exploration, approximately 2m × 2m.
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No. We offer full guidance in VR sessions, making it easy for everyone to participate, regardless of their technical knowledge. The controllers are intuitive; they let you move around spaces naturally, with the help of hand gestures. Most people, of all ages and with no technical knowledge, feel comfortable with the system within minutes of using it. We stay there with you to help with direction, to show you design features and to answer your questions as you move around the virtual environment.
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We recommend family participation in VR sessions. While one person has a headset on to actually feel immersed, the rest of the team can look at their point of view on your television, so it is not completely individual. It is possible that not all of your family will be able to use the headset at once, but they can switch. That is why we make it a point to include everyone in the household in the decision-making process regarding the design of the spaces they are going to inhabit without having to rely on architectural drawings.
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The VR experience provides a remarkably accurate spatial impression at true 1:1 scale. You'll perceive room dimensions, ceiling heights, and proportions exactly as they would exist in the built environment. Material representations and lighting conditions achieve high levels of realism, though with slightly less photographic fidelity than our static renderings. The most significant benefit is the immersive nature of physically moving through spaces, which creates an intuitive understanding that no other visualization method can match.
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Yes, our system allows exploration of design alternatives during VR sessions. For fundamental options like different layout configurations or structural approaches, we prepare separate models in advance that can be loaded sequentially for comparison. For simpler variations such as material changes, window adjustments, or furniture arrangements, we can often implement modifications during the session itself, allowing immediate evaluation of alternatives. This capability transforms abstract design discussions into concrete experiential comparisons.
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Our visualisation services are incorporated into our design packages and not offered as additional services thus confirming our position that three dimensional understanding is crucial for the design process. The cost of the Foundation Visualisation Package is usually £500-£1,000 added to the standard design fees. The cost of the Comprehensive Visualisation Package is £1,000-£2,000; the Ultimate Visualisation Experience can cost between £2,000-£3,500, depending on the project's complexity. When compared to the total project cost, visualisation is 1-2% of the construction cost and produces better results.
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Even for modest projects, like single storey extensions or kitchen reconfigurations, visualisation delivers substantial benefits. Because smaller projects are often tighter in space and require very efficient layout, spatial understanding is particularly valuable. The investment in basic 3D modelling often prevents costly mistakes, or missed opportunities, that would be greater than the cost of the visualisation. Clients have almost uniformly reported that the confidence and clarity they gained from the visualisation was especially valuable for their first renovation experience, no matter the scale of the project.
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Through several mechanisms, comprehensive visualisation often results in construction savings that exceed its cost. This is because it prevents costly changes in the middle of construction by making sure that design decisions are made based on a clear understanding rather than assumptions. It also enhances the capability of builders to come up with more accurate cost estimates from design that is less ambiguous in its intent. It also cuts construction queries and delays by rendering shared understanding to all project’s stakeholders. It also cuts material specifications optimisation cycle by allowing virtual testing before any purchase commitments are made.
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Although seeing finished projects or visiting showrooms has its place, there are several advantages that can be derived from the use of visualization. First, it presents your specific project instead of general examples, which are relevant to your specific needs, site, and existing buildings. Second, it enables the evaluation of various design alternatives without being tied to the physical buildings. Third, it is integrated into your decision-making process, and it evolves with the input that you provide. Finally, it offers the chance to ‘live’ in spaces before having to spend a lot of money on construction.
“We weren’t sure if the visualisation package was really worth the extra cost for our extension, but it’s now clear it was the best money we spent. The clarity it provided avoided several bad design decisions, and the builder commented that the comprehensive 3D information made construction more efficient.” — Thomas and Lisa B., Leamington SpaItem description -
Our process for creating the visuals is broken up into several key steps to ensure we capture all the necessary details for the design. First, we work closely with the homeowner or builder to understand the project's specific requirements. This involves discussing the design intentions, such as the desired look and feel of the space and any special features or functions that need to be incorporated. Next, we develop a 3D model of the space, using advanced software to bring the design to life in great detail. This model allows us to explore different angles, lighting conditions, and material options, helping us refine the design and ensure it meets the homeowner's expectations. Once the model is finalised, we focus on rendering the images to make them ready for presentation or construction documentation. This process involves setting up realistic lighting conditions, applying accurate textures, and adjusting the overall scene to create a compelling and genuine visual experience.
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The main value of architectural visuals over photos is the level of control and accuracy they provide. While photos capture real scenes, visuals allow us to shape every aspect of the space—from angles to lighting to materials—providing a precise representation of the designer's intent. For homeowners, builders, or designers, these visuals offer a clear picture of the space's appearance before a single nail is hammered. They can use them to make last-minute changes, understand how different areas flow together, or preview the home's overall atmosphere. In terms of value, visuals also come in handy for marketing, social media, and property listings, giving clients a premium representation of their space that can help attract potential buyers or tenants.
The McTernan Visualisation Difference in the West Midlands
The thing that makes McTernan Design different from other architectural firms in West Midlands is that we provide special technical competence, knowledge of the region and individual attitude to the visualization. Being a family practice with a strong background in Solihull and surrounding areas, we combine the latest technology with a clear understanding of local architectural contexts.
When you choose McTernan Design, you are working with a practice that knows both the technical aspect of architectural visualisation and the local context of building in the West Midlands. This makes for a very valuable experience that changes the way you interact with your architectural project altogether.
‘Using McTernan Design, we were able to make our renovation journey stress free and without a doubt, the visualisation approach they took to make things very simple and easy to understand with their knowledge of Solihull’s planning requirements, made the whole process very smooth. The finished space is exactly what we experienced in VR – but even better, because now it’s real.’ – Amanda and John T., Dorridge, Solihull
Our distinctive approach includes:
In-home visualisation experience: We are different from practices that ask you to come to their offices and view the advanced visualisation technology Solihull, Birmingham or anywhere else in Warwickshire
Family-practice personal attention: McTernan designs your project and takes you through the visualisation experience, making sure that there is complete continuity and accountability throughout your journey
Local planning expertise: We have a deep knowledge of planning policies across Solihull Metropolitan Borough, Birmingham City Council and Warwickshire County, and the visualisations are done to meet the specific local requirements
Technical-emotional balance: We have a precise technical capability that we combine with our focus on the emotional experience of your future spaces, believing that your home is as much a technical structure as it is a deeply personal environment
Construction integration: Our visualisations are created with construction reality in mind, so that what you experience virtually can be built in reality to local building regulations
Proven planning success: Our visualisation approach has helped secure high approval rates across the West Midlands, including in conservation areas like Knowle and Edgbaston, and for listed buildings throughout the region.
Custom 3D architectural plans for extensions in Solihull
Acocks Green | Alcester | Aldridge | Balsall Common | Barnt Green | Bearwood | Billesley | Birmingham | Bordesley Green | Bournville | Bromsgrove | Castle Bromwich | Catherine-de-Barnes | Chelmsley Wood | Coleshill | Coventry | Dorridge | Dudley | Earlswood | Edgbaston | Evesham | Great Barr | Halesowen | Hall Green | Hampton in Arden | Harborne | Henley-in-Arden | Hockley Heath | Kenilworth | Kings Heath | Knowle | Lapworth | Leamington Spa | Lichfield | Marston Green | Meriden | Moseley | Nuneaton | Oldbury | Olton | Perry Barr | Quinton | Redditch | Rowley Regis | Rubery | Rugby | Sandwell | Sheldon | Shirley | Solihull | Smethwick | Stourbridge | Stratford-upon-Avon | Studley | Sutton Coldfield | Tamworth | Tanworth-in-Arden | Tipton | Walsall | Warwick | West Bromwich | Wednesbury | Willenhall | Wolverhampton | Worcester | Wythall
3D floor plans and planning applications in Solihull
Start Your Visualization Journey Today
See for yourself the impact that immersive architectural visualization can have. Our one free initial session includes a discussion of how our visualization approach can help your project, whether you’re planning a Solihull kitchen extension, a Birmingham loft conversion, or a full reimagining of your Warwickshire home.
Experience the clarity of seeing your future home before making a single change to your current one. No obligation, no pressure—just a clear vision of what's possible.
In your no obligation consultation, we will:
The scope of work will be discussed in detail, including your project needs and goals.
We will explain which visualisation package is suitable for your specific project.
We will show you examples of our previous work that are similar to your project.
We will explain the process and time it will take to create your project, from design to virtual experience.
Explains our method, technology and how it links in with planning applications.
Clear costs and what happens next with nothing hidden.
To book your consultation and begin the journey of seeing your future home before it’s built, contact us today. We will respond to your enquiry within 24 hours to set a time that is convenient for you.